Marketing Assistance for Marketing Abroad for Business.

The “smart money” – budgetary aid overseas marketing alisa 2019-01-09T20: 17: 06 + 00: 00

The Ministry of Economy assists up to NIS 500 thousand (for the China, India and Japan markets up to NIS 1 million), financing marketing expenses and professional accompaniment to enter a new target market or increase sales to an existing target market.

Recognized expenses:

Recognized expenses:

  • Salary to the office manager / marketing manager in the target market.
  • Professional Consultants.
  • Hiring offices and distribution centers
  • information gathering.
  • Design of labels, packings, stikers.
  • A website that targets the target market.
  • Digital marketing (SEO, webinar, campaigns, sponsored advertising, social networking promotion, etc.).
  • Participation in exhibitions, fairs and conferences.
  • Presentation of the products / services, including the establishment of a commercial demonstration facility.
  • Regulation, insurance and legal costs.

 

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Here are some points that summarize the program briefly:

Here are some points that summarize the program briefly:

  • In a target market – 50% of the total approved plan and not more than 500,000 NIS.
  • In the markets of China, India and Japan – 50% of the total approved plan and not more than 1,000,000 NIS.
  • The assistance will be granted for a period of no less than 24 months. 36 months in China, India and Japan markets.
  • A company whose participation will be approved receives a professional escort from the marketing manager of the foreign trade manager during the two-hour assistance period.
  • Recipients of the aid will be required to pay royalties if they increase sales in the target markets.

Conditions for receipt of the assistance cumulatively

 

  • A company incorporated in Israel.
  • A company that first markets a new target market product or service or product and service. Alternatively, a company that markets a target has a new product or service. Marketing for the first time will also be considered a new marketing move aimed at increasing sales to the target market.
  • The annual direct export volume in one of the two calendar years prior to the submission of the application is US $ 250,000, provided that the sales volume is not more than NIS 200,000,000.
  • For companies in the minority sector, the volume of exports drops to $ 100,000, with no limit on the sales turnover.